Key words：staff of media；job-seeking motivations；journalists’professional roles；social functions；Beijing region；New-media

Abstract：This is a research paper based on in-depth survey conducted in the Beijing region in the autumn of 2018. Investigation reveals that the staff of media in capital area have a high degree of overlapping with a group who possesses high professional ideals and strong sense of social responsibility. Besides, whether an individual can achieve individualization seems to have become an important factor for journalists to consider when making career choices, and there is much to look forward to in the future of the media industry. Besides, related to job-seeking motivation, a series of cognition on journalists’ professional roles and social functions by the staff of media would be militated with the ever-changing current communication ofenvironment. Journalists’ professional roles , social functions and job-seeking motivations are always linked together tightly.

Author: Yigao Wang ( an associate professor and master supervisor of school at the journalism, Renmin university of china, a research of Research Center of journalism and Social Development ); Yujing Zhong ( a graduate student of 2019 at journalism school of Renmin university of China );HUANG Conghao ( a graduate student of 2018 at journalism school of Renmin university of China )