The Agenda- stting Theory in Beijing: A Research Based on the Data from CGSS2013

Keywords：agenda- setting, media agenda, audience agenda, CGSS

Abstract：Based on the survey data from CGSS 2013 and the content analysis data from Huike Database, this study attempted to explore the relationship between media agenda and audience agenda in the contemporary China. This study revealed that, on the contrary to the agenda-setting theory, the media agenda in Beijing cannot affect the audience agenda, as the media agenda in consecutive years are highly correlative. The media routine and on-going media transformation could explain this conclusion. This study implied that traditional media are losing its impact on audience in China, which will become the real crisis for media in China.

Chinese Journal of journalism & communication, 07, 2017

Author：CHEN Yang (a associate Professor at School of Journalism and Communication, Renmin University of China; a research of Research Center of journalism and Social Development