Abstract: Two essential logics exist in Chinese fans culture which is composed of fans-idols relation: “demand of pursuing enchantment of idolatry” and “logic of capital control”. The former is the origin of fans-idols relation, while the latter being its controlling hand. And "mutual enchanting" psychological mechanism in fans-idols relation, is the fundamental reason for the emergence of fans culture.

Author: Luan Yimei, Professor of Journalism and Communication School of Renmin University of China, Researcher of Journalism and Social Development Research Center in Renmin University of China.

Published by: <Broadcasting  Media Studies > issue 6, 2020.