Li-dan CHEN, Yang-sheng FEI ：Relationship: The Logical Starting Point of Transformation of Traditional Media in Mobile Internet Age

Key words: internet; relationship; mobile internet; content production; strong tie; weak tie

Abstract: The old linear relationship between traditional Media and audiences is subverted by the mobile internet, how to reconstruct the new one earns less discussion. This paper focuses on reconstructing the user-centric new relationship in the social network strong-weak tie theory. Fastening the strong tie with the users to reform the contents producing patterns; broadening the scope of information dissemination with the strength of weak tie among users, traditional media maybe make transformation and construct the new relationship to suit the circumstances of mobile internet age.

Editorial Friend. 07. 2017

Author: Li-dan CHEN ((1951), male, born in Nantong, Jiangsu province, a professor at the Research Center of Journalism and Social Development, and doctoral supervisor, Renmin University of China. His main research interests include: Communication Theory) Yangsheng Fei (1982), male, born in Anyue, Sichuan, a PhD of School at Journalism, Renmin University of China, chief editor of China Securities Journal)