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Fei Zhang and Si Zhang: The aggregation mechanism of online brand community based on identity theory and the analysis of commercial value re

Author： Time：2020-06-01


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The Research Center for Journalism and Social Development was established in October 1986 and was reorganized in November 1999. It was approved as the “Key Research Base for Humanities and Social Sciences of the Ministry of Education” in September 2000. The current director is Professor Cai Wen, the executive director is Professor Wang Runze, and the deputy directors are Professor Xu Xiangdong and Associate Professor Li Biao. More

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