On September 26, 2020, the general office of the CPC Central Committee and the general office of the State Council issued the opinions on accelerating the development of media deep integration. In order to further pay attention to and explore the profound impact of webcast on media ecology and social development under the background of media deep integration, the 31st in-depth research meeting, jointly sponsored by the school of journalism of Renmin University of China and the school of continuing education of Renmin University of China and undertaken by the audio-visual communication department of the school of journalism of Renmin University of China, was held in the afternoon of November 13, 2020 Incubation platform.

The seminar invited experts and scholars from the field of news communication and webcast, grassroots leading cadres, and webcast practitioners to focus on the theme of "what has webcast changed: deep integration of webcast and media", focusing on the socialization and integration represented by "webcast" under the environment of deep integration of media, multiple enabling technologies, and changes in interactive forms What influences and changes have the digitalized spiritual communication brought to the audio-visual communication and social development; what impacts and inspirations have been formed in the multi-dimensional aspects of communication subject, communication structure, communication effect, business type attribute, social function and responsibility; what kind of academic observation and interdisciplinary vision should we take in the face of the integration trend of multi field in the network live broadcast and the change of audio-visual communication form To explain new phenomena and answer new questions.