The Launching ceremony of the international workshop for China's global media image research was held at Renmin University of China on the morning of January 4.Professor Zheng Baowei ,the present director of RUC Research Center of Journalism and Social Development , presided over the ceremony and delivered a speech.

The workshop was jointly organized by RUC Research Center of Journalism and Social Development and the project team named “21^st century new frontier and China's global media image research” in Sweden.      Dennis Pamlin ,the CEO and the project team leader of “21^st century new frontier ”, attended the launching ceremony and guided research work.

Present at the ceremony were the chief correspondent Fu Jing from "China Daily" in European Branch, the Communication Manager Wang Binbin from Oxfam, Professor Zhong Xin and associate professor Zhao Yonghua from RUC School of Journalism and Communication, etc. All members of the research team made up by graduate students (including postgraduate students and doctoral students) from RUC School of Journalism and Communication attended the ceremony.

In his address , Professor Zheng Baowei expressed support to Dennis’ establishment of the project of "China's global media image research" and expressed his gratitude for Dennis’ personally coming to China and guiding the research project. He hoped that the Chinese counterparts involved in the project team could get into the swing of their work and learn the concepts and methods of foreign scientific research institutions through the research projects , thus to improve their research capacity . In his speech, Dennis introduced to the Chinese counterparts involved in the project the project’s purpose, its significance and job requirements. He believed that through the efforts of all researchers, the expected effect of the project must be attained..

The establishment of this project was aimed at studying transmission ideology and technique of expression of Western media on China 's photo coverage，as well as the image constructing characteristics of the image of China in the Western media by interpreting and analyzing the cover picture about China’s image published by some mainstream journals in Western countries. This study would be of great value and significance for Chinese public to comprehensively and accurately understand and evaluate the forms, technique and effects of China Report from Western countries ,and then to gain an understanding of the global image of China through the foreign media.

According to the agreement, the results of the research would be jointly issued by the two sides and published in media and academic journals in China and foreign countries.

At the closing ceremony held on January 6, Professor Zheng Baowei issued the foreign guest researcher a letter of appointment, and Dennis mentioned that he would maintain contact with RUC Research Center of Journalism and Social Development and strengthen bilateral cooperation. Professor Zheng said in his speech that he hoped to pass some positive information through the publication of research results to the Western media , enabling the Western media to pay more attention to a respect for Chinese audience’s receiving psychology and to adapt to the information needs of the Chinese audience ,thus to gain a better media effect.