On June 11th, National Journalism Association President, Renmin University Journalism and Social Development Research Center Director Professor Zheng Baowei, at invitation, gave a lecture for the Xinxiang City Municipal Government Central Learning Group, with the title 《The media knowledge and communication ability of party and government leaders》.

In his lecture, Professor Zheng explained the significance and background of improving communication ability and utilization of media by the party and government leaders in this informationalized era and media-dominated society, and with typical cases illustrated how party and government leaders can improve their ability in these areas, and proposed strategies and methods including the necessity to take good timing, emphasize agenda setting, paying attention to public opinion balance, and taking good care and making good use of the media.

This lecture was presided by Xinxiang Mayor Mr. Wang Zhanying. Members of the Municipal Party and Government Central Learning Group and major government branch and district/county leaders attended the lecture.